Author to Authority: The Strategic Path from Published Expert to High-Value Sales
Discover the 7 Steps to Be Seen, Sought After and Seriously Paid
AUTHOR TO AUTHORITY STARTS IN
Join us for a high-impact online session with international sales expert Rachel Bourke — designed for experts, thought leaders and industry authorities who have written (or want to write) a book and are ready to leverage it as their most powerful positioning tool.
Hosted by Intelligent Ink and SalesSPACE, this session is for those who are done leaving their book sitting on the shelf, underusing their expertise, or struggling to consistently attract premium clients into their high-value programs.
With over 30 years' experience as a business owner, Rachel Bourke knows what it takes to turn expertise into income. Like you, she’s built something worth sharing — and understands the frustration of not being seen or paid at the level you deserve. Here’s the truth: books don’t build businesses. Strategies do.
There is a structure. A system. And seven key steps that separate those who simply have a book from those who leverage it to attract, influence and convert.
Meet the expert
Rachel Bourke is renowned for her practical, no-nonsense, and highly effective approach to sales. Her clients regularly double or triple their conversion rates — one even closed $140K in new business within a month of applying her methods. Using the Neuroscience of Influence, NLP, and her trademarked Buyer’s Coach® Methodology, she teaches authors, speakers, experts and ambitious service professionals how to sell with confidence and without ever sounding sales’y.
After starting out as a personal trainer in Sydney’s Eastern Suburbs, Rachel moved to the UK and went on to coach leaders across London’s top-tier banks, Olympians moving into the business world and world-class executives including the GM of L’Oréal Paris. Once back in Australia, she founded SalesSPACE — a purpose-driven sales training company that’s grown from under $100K to a 7-figure business. She now specialises in helping experts turn their content into clients and scale their work from one-off projects to five or six-figure engagements.
In this 60-minute virtual masterclass and live Q&A, Rachel will walk you through:
The 7 leverage points every expert must activate to turn a book into a sales tool
The positioning strategy that makes you the go-to authority in your niche
How to attract premium clients with zero pressure or persuasion tactics
How to use your book to create instant credibility and open doors to high-value opportunities
So if you’re a results-driven author, speaker or service-based expert ready to stop hoping your book will “do the work” and start using it as your most powerful positioning tool — join the talented team via Zoom on Thursday 29th May 2025, 10 AM AEST / 12 Noon NZST
Don't take it from us – here's what others have to say
"Even the strongest among us need someone in our corner. Since 2019, Rachel has been mine - my strategist, truth-teller, and wing woman. She’s helped me rise into the leader I need to be to serve executive women at the highest level.
Rachel, you’re the kind of person every ambitious woman needs beside her. Thank you - and thank you to the powerhouse team at SalesSPACE."
Amanda Blesing – Helping women succeed in the C-suite | Speaker | Mentor | Bestselling Author | Retreat Facilitator | LinkedIn Top Voice & Top 50 Women in Leadership Influencer
"Today I landed my biggest deal ever- a $101K program! Your advice made all the difference."
Rebecca Houghton – Director, Bold HR | Author | Speaker | Global Middle Management Expert
"Simply put, Rachel is THE go-to person for sales training that will blow your mind. She effortlessly distils the sales process for your business and target market, creating a natural conversation that genuinely cares for the client and delivers the sale."
Kevin Humphreys – Mental Health Leadership & Communication Expert | Author | Keynote Speaker | Veteran
"Working with Rachel has been an absolute game changer for my business. Not only have I had my best sales year ever, I nearly doubled the value of my sales and I’m booked out until the end of the year - despite it only being August. I’m selling for higher prices and bigger packages.
If you’re on the fence about working with Rachel, I’d say DO IT. It will absolutely pay you back in spades."
Leah Mether – Communications & Soft Skills Trainer | Author | Coach | Facilitator | Speaker
You didn’t write your book to tick a box.
You wrote it to lead. To influence. To open doors.
In this practical 60-minute virtual masterclass, you’ll learn the 7 key steps to take your book from “nice to have” to “high-value lead generator”.
✔ Build magnetic positioning
✔ Attract A-grade clients
✔ Get paid what you're worth — without sounding sales’y
This isn’t theory. It’s a proven strategy that works.
Ready to stop underplaying your potential?
DATE: Thursday 29th May 2025
TIME: 10AM (AEST) / 12PM (NZST)
DATE: Wednesday 28th May 2025
TIME: 5PM (PDT) / 8PM (EDT)
Any questions? Contact Rachel and the team at Support@SalesSPACE.com.au or Verity and the team at info@intelligentink.co.nz
Download The Book Topic Test now