What’s ACTUALLY involved in the book process?
An in-depth look at what to expect when writing, publishing, and promoting your non-fiction book.
FREE MASTERCLASS STARTS IN
Take a backstage tour of the writing, editing, and publishing process for business books.
Most experts put their books off for years because the process feels like a mystery. They worry about the timeline, they’re scared that no-one will read it, and they’re overwhelmed by conflicting advice on how to actually get it done. Not to mention, isn’t the book market too saturated for another business title?
As a business owner and expert, you know there’s huge potential in writing a book. But you’re also aware it’s a big investment and you’re just not sure if you have it in you. Or worse: that once you write it, no one will read it!
Before you sell yourself (and your idea) short, come along to our free masterclass. We’re going to show you the six stages of writing a book, from idea to impact.


Not just any book. THE book. The kind that does justice to your expertise.
At Intelligent Ink, we believe that great ideas deserve great books. We don’t believe that AI can write as well as you can – because AI can’t think the way you think.
As thinking partners for world-class experts, our team at Intelligent Ink have spent over a decade designing, shaping, editing, writing, and creating books that actually shake up industry standards. We work with authors with something to say – not just something to gain.
We’re not here to give you generic writing prompts; we are here to provide the healthy challenge and the structural clarity you need to move forward with your book idea.
In this masterclass, we will walk you through the six phases that lead to a high-impact, strategically positioned book.
Together, we'll explore:
Phase 1: Strategy & Structure. How to nail your topic and be sure it’s the right strategic move for you.
Phase 2: Words on a Page. The reality of getting those first few thousand words down.
Phase 3: Deep Writing. How to keep moving forward when it feels messy.
Phase 4: The Crafting Cycle. Turning your rough draft into a compelling manuscript.
Phase 5: Polish & Sparkle. What the professional editing process looks like.
Phase 6: Publish & Promote. What’s essential – and what doesn’t matter – when it comes to getting your book out in the world.
What others have to say:
“It was a thought provoking experience that left me reflecting on the power of turning ideas into something structured and lasting."
Andy Thomson, Founder of Construction Cost Consultants
“Verity is absolutely the person you want guiding you if you want it to be the right book, not just a book.”
Rachel Bourke, Founder of SalesSPACE
“It certainly helped me gain clarity and I’ve got a much better idea of what’s required to get it all done!”
Melanie Disse, Founder of Melanie Disse Consulting
Stop wishing. Start architecting.

For strategically planned, carefully crafted, well-positioned titles, the opportunity has never been greater.
But that kind of book doesn’t happen in 90 days. Or with an AI chatbot. Or in total isolation.
If you want to know what it really takes to write something meaningful, something that will solidify your reputation and launch your business forward – it starts right here.
WHEN: Thursday 21st April, 1.30pm NZST (find your time zone here).
WHERE: Online masterclass | Live + replay available (link provided once you've registered)
Anyone who is interested in writing a non-fiction book – although it will be particularly relevant to thought leaders and speakers who are hoping to grow their business and their impact using their book.
Nope, this is relevant whether you’re already clear on what you want to write or you have no idea at all!
No worries – register anyway and you’ll receive the replay link and materials.
Absolutely – the session is interactive. You’ll have the opportunity to ask questions and get feedback.
We'll go through the six phases of the book process, as outlined above. We'll cover what to expect, common traps that people fall into, and questions that we get asked all the time. We'll get honest about what it actually takes to make a book successful, and give you tips for how to approach the journey so that you get out more than you put in.

Register for What's ACTUALLY involved in the book process?
Join us for an in-depth look at what to expect when writing, publishing, and promoting your non-fiction book.
When: Tuesday 21st April, 1.30pm NZST
Where: Online – free live masterclass + replay