Nail your unique positioning as a thought leader
Getting cut through as a thought leader often comes down to how well you can articulate your own unique position. YOU are the most powerful differentiator.
But how do you articulate what makes you unique in a way that also appeals to your target audience? You grab a PEN.
Are you standing out in the market?
The way you position yourself as a thought leader as vital. It's the thing that your audience can turn to you for amongst the hustle and bustle; the area in which you can move their thinking forward and provide huge value. It can be a crowded market out there, but what’s the one thing that differentiates you from the rest and makes you people’s first choice?
When it comes to thought leadership, finding and articulating your unique positioning is vital if you want your audience to understand your authority, to turn to you for guidance, and to spread the word about your ideas.
In this free worksheet, you'll develop your own unique position – by taking a PEN (Purpose, Expertise, and Need) to your thought leadership.
