The Business Behind the Book

with Verity Craft and Rachel Bourke

The Business Behind the Book

with Verity Craft and Rachel Bourke

The 7 Steps to Turn Your Book into New Business

You've done what many people only ever dream about.

You've written a book, or you're well on the way to publishing one.

Your book captures your expertise, shares your ideas and establishes your credibility. Now it's time to answer the question that matters most.

How do you turn your book into new business?

Join international sales expert Rachel Bourke for this practical and thought-provoking virtual masterclass, created exclusively for authors, aspiring authors, thought leaders and industry experts who want their book to become more than a published achievement.

While a book can open doors, it’s what you do next that determines it’s commercial impact. Let’s reap the rewards from your hard-earned efforts.

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What you'll learn

In this virtual masterclass, you'll discover:

  • Why some authors build thriving businesses from their books, while others struggle to gain traction

  • The 7 steps to strategically leverage your book long after it's published

  • How to use your book to attract your ideal clients and naturally lead them into your high value services

Publishing your book felt great. Now it's time to build the business behind it.

Who this is for

This masterclass is for authors, speakers, experts, consultants, and leaders who:

  • Thought publishing a book would naturally create new opportunities

  • Have a great book, but no clear plan for turning it into business growth

  • Know they have valuable expertise, but aren't seeing the commercial results they expected

  • Are ready to make their book one of the most powerful tools in their business

Whether your book has just been published, you're preparing for launch, or it's been sitting on your shelf for years, you'll leave with a practical framework to turn your book into a catalyst for growth, influence and new business.

Meet your presenter

Rachel Bourke – Thought Leader, Sales Expert, Mentor, Growth Specialist and Founder of SalesSPACE

We all know that sales are the life blood of any business. The way we sell ourselves, and our services, makes or breaks our dream of financial success. Winging it in sales simply won’t cut it, there is a structure that works, and our presenter has nailed it.

After more than 33 years in business, Rachel knows the highs, lows, and everything in between. She’s the co-author of the soon-to-be-released book - The YES Zone – “Be easy to buy from and impossible to say no to!”

With a resume that includes teaching advanced skills of influence to the MDs of global banks, international sports stars and Olympians, the General Manager of L’Oréal Paris, and leading experts in Australia and beyond, throughout this 75 min virtual masterclass, Rachel will share with us her formula to Pitch Bigger, Sell Smarter and get The Yes. Using this system, Rachel has helped her clients earn incomes of $500K to $750K year after year.

Here's what others have to say:

“Today I landed my biggest deal ever. A 6-figure program! Your advice made all the difference.”

Rebecca Houghton | Australia’s leading Middle Management Expert. Speaker, Trainer, Bestselling Author. Director - Bold HR



“Even the strongest among us need someone in our corner. Since 2019, Rachel has been my strategist, truth-teller, and wing woman. She’s helped me rise into the leader I need to be to serve executive women at the highest level. And when life hit hard, she didn’t flinch - offering extra calls, clarity through the fog, and unwavering support.”
Amanda Blesing | CEO, Speaker, Mentor, Best Selling Author

“That was one of the best workshops I have ever experienced”.
Gary Edwards | 2023 National President, Professional Speakers Australia

TAKE ACTION

Remember, while your book can open doors, it’s what you do next that determines the commercial impact it has on your business.

Register NOW and secure your seat today! It’s FREE to attend.

“If you’re going to make the time, make sure it makes you money" – Rachel Bourke

WHEN: Thursday 23rd July, 12.30pm NZST / 10.30am AEST (find your time zone here).


WHERE: Online masterclass | Live + replay available (link provided once you've registered)